I'm a human-centered designer living in New York City . Improving user experiences with brands and products is fueled by my passion to turn insight and unmet need into action. As Director of Experience Strategy and Design at VaynerMedia, I have created engaging experiences across touchpoints of voice, connected packaging, apps and websites.
Please contact me to learn more about my recent work.
View my Resume View my PortfolioI want to help create delightful experiences that differentiate, transform and empower companies in the 21st century.
I use human centered design to provide experience innovation. I focus on designing for feasibiliy, viability and desirability. I empathize with the user of each project. I understand their behaviors, activities, unmet needs and motivations. I then develop strategies and design user experiences that translates user insight into actionable solutions.
Using Design Research, I am able to determine the real user need through different design research methods. I analyze and synthesize the data, gather insights and ideate new opportunities.
I look at how all stakeholders are involved in the customer experience. I consider all touchpoints both in person, digitally and behind the scenes. Through strategic roadmapping, I set a path for the experience to evolve.
I work at the intersection of creativity, insight and business. Using design methods, I generate opportunities while focusing on constraints. I use divergent thinking to create choices and convergent thinking to make choices.
In this digital age, I use user-centered design principles and prototyping tools to translate user and business insights into delightful and visually enticing interactions.
Please contact me at jodi.s.schwartz@gmail.com to learn more about my latest projects at VaynerMedia.com. Project Highlights include: Digital Strategy for Captain Morgan, Voice Skill Design for Johnnie Walker and Ellen Degeneres and website builds for Johnson's Baby, Xyzal and more.
Master's Thesis
Your prototypes are garbage.
Picture this scenario: You are designing a mug with a 3D printer. After 15 iterations, you are happy with your final product. What do you do with all the prototypes and scraps.
Currently, these prototypes and scraps are discarded into the trash. Multiply this scenario by all the 3D Printing makers globally.
This Maker Community is building new ideas and creating a new unmanaged wastestream. We need a way to mitigate this growing wastestream.
1.Manage the 3D printing wastestream
2.Create a new 3D printing filament using the general wastestream
3.Align the recycling industry processes to create recycled filament for 3D printers
Manage the new 3D printing wastestream. Allow consumers to focus on the product that comes from the value of recycling.
Make the 3D printing industry waste neutral
Take advantage of the pre-separated plastics on site
Incorporate sustainability into the Maker Community
Create a consumer facing relationship with 3D printer manufacturing brands
Engage the collaborative nature of the Maker Community to incorporate recycling into their everyday process.
Focus on the Maker Community to integrate the M-Blend touchpoints into their 3D printing routine. Using M-Blend service to provide an opportunity to connect the Makers creating at home to the Maker Spaces popping up around the cities.
Introduces the purpose of the brand and the tangible final product it produces.
For the maker at home, the bag helps to change habits. The maker is promted to, “Fill me up and bring me back" to a community location. An icon in Maker Spaces brings stability and trust as people recycle, connect and expand their network.
.
M-Blend becomes an invitation to join the community. The website increases awareness about the process and provides necessary knowledge about components
UX Design
TenLegs is an innovative platform that brings together members of a school community onto one trusted network: students, career services administrators and advisors, student advisors and more.
Version 3 of the Job Board. This includes the user flow where the employer receives a job application and where the student submits a job application through the the TenLegs system.
Tools used: Adobe Creative Suite
Tools used: Omnigiraffle
Interaction Design
Design an interaction that would make the phone owner more aware and educated about the existing services that would protect the phone and its contents.
Create an educated user who takes proactive measures towards their holistic phone health.
Designed an in-context interaction that would prompt phone awareness and education by focusing on the human needs related to each potential risk.
Conducted ethnographic interviews to understand the phone security landscape. Methods used included developing a user research plan, conducting field visits, experience simulation, user observation and secondary research.
Translated observations from user interviews and secondary research into insights.
Developed frameworks from insight.
Determined why users are prepared with a cell phone security plan and when, based on experience, they will put this plan in place.
Key insight: People are their own security. When it comes to protecting their hardware, they protect the outside to protect the inside.
What if could reduce the users reliance on themselves to protect their phone?
What if we could work together with our phone?
How might we increase user awareness and understanding of best phone preparedness methods starting at the out of box experience?
Connecting the batery back to the existing Samsung battery power saving modes, but in context.
.
Connecting the portal back to the existing settings system, but allowing the user to explore it when they need to.
.
An algorithm was created to determine when Canary was activated.
Developed a strong, trusting relationship with the client.
The importance of desiging with the client in mind. Understood the pipeline and what was feasible and viable to be executed.
Followed insight to add phone battery life as a security issue. Convinced client this was an important component of phone security and holistic phone health.
Make things relative: By focusing on their needs at the moment and on the human needs related to each potential risk.
Showed the client, through videos and screen-walkthrough, how the interaction would work. This was an effective form of communication.
Tools: Adobe creative suite, invision, in-context video development, storyboarding, service blueprinting, journey mapping, persona development, clustering, insight sorting, tree diagramming
Team: Brittany Murphy, Olivia Ching, Jeff Kahn
Service Design
Improve the adoption of the portal (a technology service used to connect the patients to the Center).
Provide parents who are managing multiple family members more efficient and engaging ways to stay on top of every memeber’s healthcare.
Provide solutions for patients alongside their journey into the Center. Improve the check-in experience, how events are broadcasted to the patients, and how the portal is introduced.
Conducted ethnographic interviews with Erie Family Health Center employees to understand the client, the challenge, the trends. Methods used included developing a user research plan, conducting field visits, experience simulation, user observation and secondary research.
On the surface, Erie Family Health Center provides good health care to low-income patients, but on a deeper level, Erie’s “Trust, Heal, Care” mission is not fully being realized. The creative methods of this service design course provide a unique and effective approach to help build on these opportunities. There is great potential for patients to more fully engage in their health care and help increase care efficiencies within the Erie care facilities.
There are many areas where improvements in the process could be made. We looked at different points in the patients journey to try and design a better experience and investigate how these families can benefit from the portal.
Throughout patient’s journey there are multiple wasted touch points that could be more efficient and effective: either removing unnecessary touch points, or utilize the touch points in a way to prevent information overload.
Patients do not know the benefits of the following: patient portal, proper health plans, health promoting services, etc.. They also do not have enough knowledge about promoting their family’s health.
Erie services are under-utilized. Many patients are not aware the dental services, health education programs, counselling programs and many others available at their disposal.Erie provides many services to create a holistic experience for their patients, but this is not properly communicated to the patients.
.
.
The Folder
The Calendar
The Kiosk
Tools: Adobe creative suite, invision, in-context video development, storyboarding, service blueprinting, journey mapping, persona development, clustering, insight sorting, tree diagramming
Team: Kamyin Cheng, Brad Gill
Design Strategy
This website is still under construction. Please take a look at my portfolio in the meantime.
Product Design
This website is still under construction. Please take a look at my portfolio in the meantime.
Brand Strategy
This website is still under construction. Please take a look at my portfolio in the meantime.
Product Design-Undergraduate Thesis
This website is still under construction. Please take a look at my portfolio in the meantime.
Portfolio
This website is still under construction. Please take a look at my portfolio in the meantime.
Please reach out to me to discuss what inspires you after browsing through my website.
Jodi Schwartz